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AdWords Shopping Advertising: Google AdWords: Shopping Advertising

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96 Students Enrolled 38 Lectures 01:30:50 Hours

Curriculum For This Course

1

Part 1 - Introduction

3Lectures

Time 00:10:58

2

Fundamentals and Keyword Research

2Lectures

Time 00:09:56

3

Creating and Managing Ad Campaigns

5Lectures

Time 00:49:52

4

Remarketing and Conversion Tracking

4Lectures

Time 00:19:07

5

Part 2 - Welcome section

14Lectures

Time 00:33:00

6

How to get cheaper ad clicks & more ad impressions

4Lectures

Time 00:14:00

7

Analytics for your ad clicks

1Lectures

Time 00:03:00

8

Updates from Google Ads

1Lectures

Time 00:01:00

9

Supplemental app resources to aid you in your business

1Lectures

Time 00:03:00

10

Conclusion

3Lectures

Time 00:13:00

Part 1 - Introduction
	1. Introduction	02:26
	2. Google Adwords Account Creation	02:31
	3. Overview and Interface of Google Adwords Dashboard	06:01

Fundamentals and Keyword Research
	1. What is Keyword Research and how to do it?	07:13
	2. Keyword Match Types in Adwords	02:43

Creating and Managing Ad Campaigns
	1. Search Ad Campaign Creation	19:01
	2. Display Advertising Campaign Creation	15:31
	3. How to Create Display Ad Banners Yourself without Hiring a Designer?	04:39
	4. Video Ad Creation and Advertisng on Youtube	07:01
	5. Advertising Your App on Playstore and other Google Networks	03:40

Remarketing and Conversion Tracking
	1. What is Remarketing and how to do it?	08:58
	2. Remarketing with Customer List (Email/Phone)	01:37
	3. Conversion Tracking in Google Adwords	05:30
	4. Tracking Custom Campaign URLs on Google Analytics	03:02

Part 2 - Welcome section
	1. Differences between AdWords and Google Merchant	3:00
	2. Visual difference of Google Shopping ads vs. AdWords ads	2:00
	3. Creating your merchant account	3:00
	4. More on website verification	2:00
	5. Creating your first data feed	2:00
	6. Beginning to fill out your data feed	3:00
	7. Filling out the product feed	2:00
	8. Correctly setting your title attribute	5:00
	9. Optimizing the description field in your product feed	3:00
	10. Linking your AdWords account	1:00
	11. Another way to upload your product feed: From your ads setup dashboard	1:00
	12. When you have a large product feed file	2:00
	13. Almost there - creating your campaign	2:00
	14. Starting to run the ads	2:00

How to get cheaper ad clicks & more ad impressions
	1. How to begin running your ads from AdWords	4:00
	2. What if the product doesn't get many clicks at first?	3:00
	3. How to get cheaper clicks with the Ad-rank and how to boost it	5:00
	4. More ad attributes: Strategy to decrease cost of clicks & getting more exposure	2:00

Analytics for your ad clicks
	1. How to set up Analytics for your AdWords clicks	3:00

Updates from Google Ads
	1. Change to accelerated bidding	1:00

Supplemental app resources to aid you in your business
	1. Supplemental app resources to aid you in your business	3:00

Conclusion
	1. Keyword exercise to try	4:00
	2. Decisiveness: Start and stop planning & key to success from business literature	4:00
	3. Working on your business vs. in your business	5:00

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AdWords Shopping Advertising: Google AdWords: Shopping Advertising

Curriculum For This Course

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