AdWords Fundamentals: Google AdWords Fundamentals Exam – Complete Certification Training Course & Exam Dumps

1

Part 1 - Introduction to Google Ads

9Lectures

Time 01:02:05

2

Creating and Setting Up Our First Google Ads Account

42Lectures

Time 04:50:39

3

Structuring Your Ad Groups Like A Professional

4Lectures

Time 00:29:24

4

How To Write Killer Ads in Google Ads!

9Lectures

Time 01:09:32

5

Setting Up Your AdWords Billing

1Lectures

Time 00:05:01

6

Keywords in Depth - The Heartbeat of Your Account

54Lectures

Time 06:46:09

7

Account Structure - How To Structure Ad Groups Like A pro

4Lectures

Time 00:39:30

8

The Incredible Dynamics Of The AdWords Auction

8Lectures

Time 01:30:14

9

Expanding And Refining Your Campaigns

7Lectures

Time 01:31:31

10

Negative Keywords - Your Greatest Ally

3Lectures

Time 00:41:26

11

Making Your Ads Unstoppable With Multiple Ad Extnesions

6Lectures

Time 00:48:18

12

Remarketing – Your Secret Weapon To Converting Like A Boss

5Lectures

Time 00:59:59

13

Keeping Track Of Profits With Conversion Tracking

6Lectures

Time 01:09:17

14

Profitable Bidding Strategies

4Lectures

Time 00:44:54

15

Using AdWords Scripts To Enhance Performance and Increase Optimization Speed

3Lectures

Time 00:30:32

16

Bonus Material!

3Lectures

Time 00:51:53

17

Part 2 - Introduction to Google AdWords

1Lectures

Time 00:09:00

18

Setting up AdWords

1Lectures

Time 00:08:00

19

Your first AdWords Campaigns

3Lectures

Time 00:23:00

20

Advanced Google AdWords Advertising and Reporting

3Lectures

Time 00:19:00

Part 1 - Introduction to Google Ads
	1. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 1)	08:24
	2. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 2)	08:55
	3. Google Ads Formula Calculator (part 1)	07:49
	4. Google Ads Formula Calculator (part 2)	05:57
	5. What is Google Ads? (part 1)	04:31
	6. What is Google Ads? (part 2)	07:31
	7. Where do Google Ads Show Up? (part 1)	04:34
	8. Where do Google Ads Show Up? (part 2)	08:12
	9. Complimentary AdVenture Media Account Audit (exclusions apply)	06:12

Creating and Setting Up Our First Google Ads Account
	1. Creating Your Firs Gooogle Ads Account	08:21
	2. Understanding the Google Ads Account Hierarchy	08:03
	3. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1)	09:49
	4. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1)	08:03
	5. Understanding Network Settings (part 1)	07:15
	6. Understanding Network Settings (part 2)	06:25
	7. Understanding Location Targeting (part 1)	06:05
	8. Understanding Location Targeting (part 2)	06:10
	9. Configuring Location Targeting in Google Ads	09:37
	10. Viewing Location Reports in Google Ads (part 1)	05:26
	11. Viewing Location Reports in Google Ads (part 2)	09:15
	12. Understanding Advanced Location Options (part 1)	07:40
	13. Understanding Advanced Location Options (part 2)	08:11
	14. Setting and Configuring Languages	03:47
	15. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 1)	05:35
	16. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 2)	07:06
	17. Finding Your Hourly Reports in the Google Ads Interface	05:49
	18. Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit	05:35
	19. Bidding Strategies: Target Search Page Location	05:26
	20. Bidding Strategies: Target ROAS	10:00
	21. Bidding Strategies: Target CPA	04:44
	22. Bidding Strategies: Target Outranking Share	07:22
	23. Bidding Strategies: Maximize Clicks	05:17
	24. Bidding Strategies: Enhanced CPC Bidding	04:24
	25. Bidding Strategies: Manual CPC Bidding	04:28
	26. Campaign Start and End Dates	01:26
	27. Introduction to Dynamic Search Ads!	07:28
	28. Understanding Sitelink Extensions (part 1)	06:34
	29. Understanding Sitelink Extensions (part 2)	07:24
	30. Callout Extensions	04:51
	31. Call Extensions	08:19
	32. Structured Snippet Extensions	05:56
	33. App Extensions	02:18
	34. Message Extensions	08:31
	35. Location Extensions	04:55
	36. Promotion Extensions	09:34
	37. Price Extensions	10:25
	38. Understanding Ad Rotation Settings	10:25
	39. The Basics of Ad Scheduling	10:24
	40. Understanding the Basics of Device Targeting (part 1)	07:06
	41. Understanding the Basics of Device Targeting (part 2)	08:03
	42. Understanding Campaign URL Options	07:07

Structuring Your Ad Groups Like A Professional
	1. Ad Group Structure Basics and Organization (part 1)	07:20
	2. Ad Group Structure Basics and Organization (part 2)	06:27
	3. Ad Group Structure Ideas	06:42
	4. Creating Our First Ad Group in Google Ads	08:55

How To Write Killer Ads in Google Ads!
	1. The Anatomy of Google Text Ads	06:50
	2. Compliance in Google Text Ads	05:21
	3. Requesting a Manual Review of Your Ads and Expediting the Process	02:24
	4. Best Practices for Successful Text Ads (part 1)	06:31
	5. Best Practices for Successful Text Ads (part 2)	07:22
	6. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 1)	08:26
	7. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 2)	06:41
	8. The BJ Fogg Behavioral Model	14:15
	9. Creating Our First Ad in Google Ads	11:42

Keywords in Depth - The Heartbeat of Your Account
	1. Keyword Basics: Keywords vs Queries	08:34
	2. The Basics of Keyword Research (part 1)	04:58
	3. The Basics of Keyword Research (part 2)	05:56
	4. The Basics of Keyword Planning (part 1)	05:56
	5. The Basics of Keyword Planning (part 2)	06:51
	6. The Basics of Keyword Organization	06:21
	7. Understanding Keyword Match Types (part 1)	05:44
	8. Understanding Keyword Match Types (part 2)	06:18
	9. Keyword Match Types: Broad Match	09:03
	10. Keyword Match Types: Broad Match Modified	06:05
	11. Keyword Match Types: Phrase Match	06:20
	12. Keyword Match Types: Exact Match (part 1)	05:37
	13. Keyword Match Types: Exact Match (part 2)	06:06
	14. Keyword Match Types: Negative Match (part 1)	05:56
	15. Keyword Match Types: Negative Match (part 2)	06:11
	16. Using the Search Term Report to Find Negative Keywords (part 1.1)	07:46
	17. Using the Search Term Report to Find Negative Keywords (part 1.2)	07:21
	18. Using the Search Term Report to Find Negative Keywords (part 2.1)	08:15
	19. Using the Search Term Report to Find Negative Keywords (part 2.2)	08:51
	20. Understanding Negative Keyword Lists (part 1)	06:03
	21. Understanding Negative Keyword Lists (part 2)	05:42
	22. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 1)	07:25
	23. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 2)	06:03
	24. Adding Negative Keywords at The Ad Group Level	09:03
	25. Traffic Sculpting Using OPTMYZR	07:08
	26. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 1)	06:20
	27. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 2)	07:32
	28. Using Additional Research Tools to Get Negative Keyword Ideas	09:54
	29. Keyword Research: Using the Google Keyword Planner 1 (part 1)	10:02
	30. Keyword Research: Using the Google Keyword Planner 1 (part 2)	08:57
	31. Keyword Research: Using the Google Keyword Planner 2 (part 1)	06:56
	32. Keyword Research: Using the Google Keyword Planner 2 (part 2)	08:39
	33. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 1)	09:05
	34. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 2)	06:51
	35. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 1)	08:36
	36. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 2)	07:44
	37. Keyword Planning: Understanding the Buyer Funnel	09:53
	38. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 1)	05:50
	39. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 2)	05:50
	40. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 1)	09:43
	41. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 2)	08:20
	42. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 1)	08:57
	43. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 2)	09:40
	44. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 1)	07:46
	45. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 2)	09:15
	46. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 1)	08:58
	47. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 2)	07:29
	48. Keyword Organization: Formatting Keywords in Excel	10:32
	49. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 1)	07:57
	50. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 2)	03:58
	51. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 1)	06:49
	52. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 2)	06:35
	53. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 1)	09:36
	54. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 2)	08:52

AdWords Fundamentals: Google AdWords Fundamentals

Curriculum For This Course

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Account Structure - How To Structure Ad Groups Like A pro
	1. Account Structure: How To Create A New Ad Group Within Your Campaign	07:22
	2. Importing Your Keyword Lists From Excel Into Your New Ad Group	10:48
	3. Creating Multiple, Relevant Ads For Your New Ad Groups	13:11
	4. How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign	08:09

The Incredible Dynamics Of The AdWords Auction
	1. Introduction To The AdWords Auction	20:04
	2. Understanding Quality Score: Click Through Rate And Ad Relevancy	15:25
	3. Understanding Quality Score: Landing Page Quality	07:04
	4. Understanding Ad Rank and How It Is Calculated	11:55
	5. When You Could Ignore Low Quality Scores (and when you can't!)	09:14
	6. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)	07:58
	7. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)	11:25
	8. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)	07:09

Expanding And Refining Your Campaigns
	1. Navigating The AdWords Dashboard	15:16
	2. How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns	15:14
	3. Editing The Essential Campaign Settings	06:15
	4. How To Create New Campaigns That Will Improve Your Results	15:06
	5. How ToUse Your Website To Make The Best Campaigns Possible	15:46
	6. How To Set Up Powerful Custom Schedules For Your Campaigns	11:47
	7. Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules	12:07

Negative Keywords - Your Greatest Ally
	1. Understanding Negative Keywords In-Depth	14:15
	2. Using Broad, Phrase and Exact Match With Your Negative Keywords	06:51
	3. Adding and Removing Negative Keywords and Negative Keyword Lists	20:20

Making Your Ads Unstoppable With Multiple Ad Extnesions
	1. Introduction To Ad Extensions	06:18
	2. The Benefits Of Using Ad Extensions	08:15
	3. Different Types Of Ad Extensions and Best Practices	05:55
	4. Adding Sitelink Extensions	08:15
	5. Configuring Your Sitelink Extensions For The Best Results	11:22
	6. Adding Callout Extensions And Phone Extensions	08:13

Remarketing – Your Secret Weapon To Converting Like A Boss
	1. The 5 Primary Forms Of Remarketing	15:51
	2. Realizing The Benefits And Importance Of Remarketing	12:49
	3. How To Create And Add Your Remarketing Tag	03:59
	4. Creating Your First Remarketing Audience	13:28
	5. Configuring Your Remarketing Campaign Settings	13:52

Keeping Track Of Profits With Conversion Tracking
	1. Understanding The Basics Of Conversion Tracking	14:15
	2. Exploring The Different Conversion Actions Visitors Take On Your Site	14:22
	3. Setting Up Conversion Tracking For Form Submissions	17:35
	4. Generating And Installing Your Conversion Tracking Tag	04:34
	5. Understanding The Basics Of Phone Call Tracking	08:58
	6. Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data	09:33

Profitable Bidding Strategies
	1. Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction	14:53
	2. How To Mathematically Calculate ROI and ROAS	09:07
	3. Calculating Max CPC Bids From Your Conversion Rate And Conversion Value	11:46
	4. Calculating Profitable Keyword Bids Based On Revenue Per Click	09:08

Using AdWords Scripts To Enhance Performance and Increase Optimization Speed
	1. Introduction To AdWords Scripts - What Are Scripts?	04:58
	2. Bidding To Average Position AdWords Script Part 1	11:36
	3. Bidding To Average Position AdWords Script Part 2	13:58

Bonus Material!
	1. Part 1. Understanding Search Queries and What We Learn From Searcher Languagage	13:30
	2. Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords	18:18
	3. Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads	20:05

Your first AdWords Campaigns
	1. Creating a Search Campaign for Google	6:00
	2. Creating a Display Advertising Campaign for Google	10:00
	3. Optimising AdWords Campaigns	7:00

Advanced Google AdWords Advertising and Reporting
	1. Remarketing in Google AdWords	9:00
	2. Effective Measurement of AdWords Performance	6:00
	3. Performance Reporting	4:00

AdWords Fundamentals: Google AdWords Fundamentals

Curriculum For This Course

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